Nowadays, in order to ensure successful development of any business, one needs a website. While your competitors goof around not promoting their services on the internet, you and your website can stay ahead of the curve. As a rule, when an entrepreneur decides to launch a website for his business, he faces the challenge of choosing the right website type. This is what this article will help you figure out.

There are many website types. We are going to explore just four of them which are the most popular nowadays. They are:

1. A business card website

2. A landing page (a target page, a showcase website)

3. A corporate website

4. An online shop

 

Business Card Website

It’s the website containing the key information about your company and forming the general impression of the enterprise and the services it provides. Usually, it consists of the description of the company, its services, price-lists and the contact information. A business card website is typically used by organizations not willing to spend excessive amounts on creation of a separate website.

Landing page

It’s a one-page website aimed at selling one or several (very rarely) products or providing a particular service.The main purpose of a landing page is to turn website visitors into the clients of the company, with a high degree of probability.

Corporate website

It’s a large information resource with many sections. The purpose of the corporate website is to emphasize the high status and the large scale of your company. This type of website represents much more information about the organization than a business card website. It may also include the news, promo campaigns, merchandize catalogs. Some corporate websites contain integrated systems aimed at making the interaction with partners or clients easier.

Online shop

This website type allows buying the company’s goods directly. Such websites have many advantages – for example, they may help you save on the expenses the ordinary stores bear (for example, the cashiers’ salary, rent of premises, utility bills, etc.). In addition, online shops are available worldwide 24/7.

So, which variant to choose?

If you’d like to represent your company and have an informational website not requiring considerable funding, the perfect solution for you would be a business card website. If you are concerned with the commercial side of the issue, and the website is needed for the goods or services promotion, the following scheme may help you to make the proper choice.

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If you have already decided which type of website you need, you can order it at our studio! If you still have doubts regarding the website type– just contact us in a way that is the most convenient for you, and we will find the best solution together.

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